Empowering Tomorrow's Voices
Social Innovation | Experience Design | Social Enterprise
This project strives to boost citizen participation in voting, focusing on addressing the low engagement issue. It specifically targets the Indian youth, recognizing their potential to significantly impact the political landscape. The goal is to tap into their intrinsic and extrinsic motivations, encouraging active involvement as voters.
Team
3 Designers (Shruthi Siva, Gouri Jayasurya, Ridhi Singhania)
Timeframe
2 Weeks (August 2023)
01
Background
The context
Project Outline
This project focused on designing a social enterprise geared towards catalyzing robust engagement among Indian youth in the electoral process. Through innovative strategies and incentives, the initiative aims to elevate democratic participation and leave a lasting impact on the political landscape.
02
Outcome
Nextgen India
Nextgen India is a center for research and development aiming to get more young people involved in Indian democracy. By using strategies that adapt to changing motivations, the project focuses on collaborative efforts. The goal is to create informed and engaged citizens through youth-centered initiatives, ensuring a stronger democracy for the future.
03
Process
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